Setting Brands and Agencies Alight in the Digital Age
The key challenges are all consumer driven in the Digital age. Communicating effectively with consumers in an age of search, promoting brands in an age of participation media and delivering integrated content to consumers on the varied devices they are using. Creating new marketing and advertising models that work in these environments is fundamental to agencies and their brands.
The Brands Reignited invite-only seminar programme at Internet World will address these in a unique forum that brings together the principal participants in digital marketing from brands, agencies and publishers. An exclusive audience of industry players will meet, network, listen and discuss the key issues and challenges, and develop new strategies and partnerships.
Benefits include:
the most comprehensive agency and brands conference of the year
networking with your like-minded peers in an exclusive atmosphere where you can share, learn and apply the latest techniques
accessing the exclusive Networking Bar
The 2008 programme is shown below.
Tuesday 29th April 2008
Time
Session
Speaker
10.30-11.00
The New Agency Model: client and agency relationships and the FutureAgency
Laurent Ezekiel, Worldwide Client Services Director, LBi, Dr Scott Gallacher, Director of Online and Partnership Marketing, BSkyB, Juliette Blackburn, Head of Digital, AAR, Jason Goodman, Managing Director, Albion London
11.00-11.30
The next step for search
Gary R. Beal, Head of Search, Research and Development, Stickeyes, Andrew Girwood, head of Search, Bigmouthmedia, Grant Whiteside, Technical Director, Ambergreen
14.00-14.30
Understanding digital consumers in the twenty first century
Tamar Kasriel, Founder, Futureal, Martin Cedergren, Creative Director, 180 Amsterdam, Paul Fitzpatrick, Digital Marketing Manager - GM Jamie Galloway, COI
15.00-15.30
Dispelling the myths about Behavioural Targeting
Richard Sharp, UK MD of ValueClick Media, Rob Waddington, Owner, Futuresight, Grégory Roekens CTO, Euro RSCG 4D, Turlough Martin, Head of Sales & Business Development, Wunderloop
Wednesday 30th April 2008
Time
Session
Speaker
10.30-11.00
Agencies 2.0: moving from business built around TV to digital
Neil Hughston, Managing Director, Saatchi Interactive James Sanderson, co-MD, Glue Wayne Arnold CEO Europe Profero and Chairman of IPA Digital Ian James, head of digital, Baccardi global brands
11.00-11.30
The new power debate: who are the broadcasters in the UGC generation?
Annelies Van Den belt, Managing Director, ITV Broadband Mike Butcher, Editor, TechCrunch UK Neil McIntosh, Head of Editorial Development, Guardian.co.uk
14.00-14.30
Are games and virtual worlds the killer app for web 3.D?
Justin Bovington, CEO, Rivers Run Red Ed Bartlett, CEO, IGA Phil Guest, UK MD, Habbo Hotel
15.00-15.30
The agency war for talent
Chris Clarke, President & Executive Creative Director, Digitas London Jon Bains, Chairman, Planning Director, Lateral Tanya Cueto, HR Director, Agency.com
Thursday 1st May 2008
Time
Session
Speaker
10.30-11.00
Show me the money: Social networks, brands and extracting value
Mark Charkin, VP Advertising, Bebo.com Jez Jowett, Managing Partner, Agency.com
11.00-11.30
The future of mobile advertising
Al Russell, Head of mobile internet and content services, Vodafone, Minh Tran, Director - Head of EMEA and LATAM Sales, Nokia Interactive, James Hilton, Director, Inside Mobile
An interactive feature interpreting the significance of Web2.0 and what it means to your business
A world class conference created to help understand the latest developments in digital marketing
Are you building UK’s most promising internet company? Tell us about it
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