Internet World Blog
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Keynote Theatre
The leading names deliver the cutting edge
Tuesday 29 April 2008
The future of the social web
10.15
Myspace, Travis Katz, Managing Director, International
Consumers reconfigured: identity and lives online and off
11.00
Harnessing Social Media for B2B and B2C marketing campaigns
11.45
Intel, Chris Hogg, Director of Marketing
How UK Government approaches the web and social media
12.30
Central Office of Information, Jamie Galloway, Director of Digital Media
Session: New trends in digital marketing
13.15
McKinsey & Company, Jacques Bughin, Director
Monetizing Social Media: a case study in measuring the value of social media marketing online
14.00
E-consultancy, Ashley Friedlein, CEO
The dangers of the proprietary web - Future of Internet and Open Source
15.00
Mozilla Europe, Tristan Nitot, President
Google University Adwords Masterclass
15.45-17.00
Wednesday 30 April 2008
Beyond media cannibalisation: feeding the always-on consumer hugry for more...
10.00
ITV Broadband, Ben McOwen Wilson, Consumer's Chief Operating Officer
Marketing 3.V: Strategic marketing, next generation immersive advertising and brand engagement in virtual worlds
10.40
Habbo UK, Phil Guest, Managing Director
Mobile Internet: a broadcaster’s perspective
11.20
BBC, Peter Mercier, Head of Mobile
Challenges of maintaining trust among online communities
12.00
Ebay UK, Richard Ambrose, Head of Trust & Safety
Social and Professional Networking how marketers and users navigate in the Web 2.0 world
12.45
LinkedIn, Kevin Eyres, Managing Director, Europe
Behavioural Targeting Roundtable
13.15
How people value brands and brands value people in an interactive world
14.00
Agency.com, Andy Hobsbawm, European Chairman and Co-founder
First Tuesday/Internet World Award from Most Promising Internet Company
15.00
Google University Adwords Masterclass
15.45-17.00
Thursday 1 May 2008
The rise of original digital video content
10.15
Endemol UK, Peter Cowley, MD of Digital Media
The Future of Social Games
11.00
Commercialising Content Propositions
11.45
BBC, Kym Niblock, Managing Director
The Future of Television
12.30
Imano, Ravi Damani, CEO and co-founder of TVguide.co.uk
SEO and Network Entry Point expansion: Bringing in engaged users who have never heard of you
13.15
MSN UK, Dan Cohen, Head of SEO and Audience Growth
The impact and ROI of social retail
14.00
Forrester, Victoria Bracewell-Lewis, Senior Analyst
Google University - Google Analytics and Website Optimiser
14.45-16.00
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