Over 13000* visitors came to Internet World 2008 keen to establish links with exhibitors who offered them services in areas such as Search, Mobile, Email Marketing, Hosting, eCommerce, Affiliate Marketing, Convergence, Behavioural Targeting, IPTV, Usability/Accessibility, Web 2.0, Online Advertising, Content Management and much more.

Independent visitor research undertaken at Internet World by Vivid Interface gives the most in depth understanding of our visitors available. The research is conducted to Market Research Society standards and is approved by the Association of Exhibition Organisers for exhibition organisers. In total almost 125 hours of surveying and over 33,000 answered questions means you can know more about Internet World’s attendees than any other event.

Key areas of interest
Many of these individual buying figures are actually larger numbers than competitor shows have as their entire audience.

• 69% had live new media marketing projects
• 53% were looking for search suppliers
• 42% were looking for email marketing suppliers
• 40% were looking for content management suppliers
• 40% were looking for online advertising suppliers
• 37% were looking for web analytics and reporting suppliers
• 37% were looking for mobile and sms marketing suppliers
• 25% were looking for usability and accessibility suppliers 

Key findings

• 89% are personally responsible for purchasing
• On average each Internet World visitor personally controls a budget of £488,702 for the products and services covered by the event
• 73% of visitors expect to buy from an exhibitor within 12 months of the show
• 57% do not see non supplier representatives in an average month
• 71% do not go to any other events during the year

Who attends Internet World?

• MDs/CEOs, CIOs
• Heads of Online, New Media and eCommerce
• Marketing Directors and Managers
• Heads of Advertising
• Heads of Search
• IT Directors and Managers
• Web Designers and Developers
• Agency Planning Directors
• Agency Strategy Directors
• Agency Directors of Search

View the 2008 audience sample. 

So expect a bigger, hungrier and equally profitable audience at Internet World 2009. They come looking for solutions. And they come looking to make key business partnerships and spend their budgets.

For further information contact James Drake Brockman on 020 7955 3958 or email JDrake-Brockman@cmpi.biz

*BPA Audit pending

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